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News Flash: Cisco Spark is Now Cisco Webex

/ by Charles Lucot

 Business team having video conference in the conference room

What’s in a name?

By now I’m sure you have heard the big news out of the Cisco collaboration camp, Cisco Spark is no more. Don’t panic, the worst part of this change is that your Cisco Spark t-shirts and socks are now a vintage collector's item and will no doubt bring in big dollars on eBay someday soon. Okay—maybe not, but that’s honestly the worst of it.

Here is a breakdown of the new branding:

Cisco Spark Meetings → Cisco Webex Meetings
Cisco Spark Messaging → Cisco Webex Teams
Cisco Spark Call → Cisco Webex Call
Cisco Spark Room Kits → Cisco Webex Room Kits

Yes, even the Cisco Spark Board is now the Cisco Webex Board.

Cisco WebEx, now reformatted to Cisco Webex, was prime for change after a period of small feature additions and increased competition from BlueJeans, Microsoft Teams, and Zoom and many other market players.

Since the inception of Cisco Spark, my customers have been confused as to where Cisco Spark ends and where Cisco Webex begins. It wasn’t an easy story to tell as an engineer, especially when trying to sell this stuff. I think sticking with the known and trusted brand name of Cisco Webex was the right move for Cisco, Cisco Partners, and Cisco collaboration clients.

What do you do if you’re an existing Cisco Webex or Cisco Spark Meetings customer? Nothing. You will receive all of the new features automatically. That’s the power of the Cisco Cloud working for you. What you’ll get by the end of calendar year 2018 are more integrations: (Microsoft Teams native integration, O365 Scheduling, Google Calendar native scheduling, Facebook Live streaming, IOS Augmented Reality integration, and Ford Applink automobile integration). In addition, expanded capacity to 1000 Webex VOIP users and 75 (pushing to 200) video codecs for each hosted meeting and major enhancements in proximity and pairing.

The Cisco Webex roadmap is long, thorough, and Cisco is driving at 110 MPH.
Interested in learning more about collaboration in the workplace? Download our free whitepaper: Why a Good Team Communication Platform Isn't Enough.
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